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About 2021 Massachusetts CEO Soak

June 10, 2021
Networking Brunch 9:30AM-11AM | Granary Tavern, 170 Milk Street
CEO Soak 11:00AM-1:00PM | Rings Fountain, Rose Kennedy Greenway

The 1st Annual CEO Soak builds on the legacy of The Ice Bucket Challenge to engage corporate and higher education leadership to get soaked while raising funds and awareness for The ALS Association Massachusetts Chapter.
Proceeds from the CEO Soak will provide local families living with ALS no-cost services like support groups, home visits, insurance counseling, referrals to community resources, durable medical equipment loans, the Care Connection Program, education, and more.

Rings Fountain Soak:
Your participation in the CEO Soak is an opportunity to network with other local business leaders during both our pre-event brunch at The Granary Tavern and the socially distanced soak at the Rings Fountain. We will be filming the Soak and hope to acquire video footage of all our soakees getting drenched throughout the event!  
Day before:
On Wednesday, June 9th, you will receive a Covid-19 Screening Waiver via email that you must fill out BEFORE coming to The CEO Soak.  If you are bringing a guess, they MUST fill out the waiver as well. If a participant doesn’t submit the waiver by the morning of The CEO Soak, they will receive a call from The ALS Association, Massachusetts Chapter reminding them it must be filled out in order to attend the event.
Day of:  
• Mask must be worn at event
• Check-in will be at The Granary Tavern starting at 9:30AM. If you are not attending the brunch, we can check you in at Rings Fountain.
• Participants will be given a time slot to get soaked at Rings Fountain to ensure the safety of each participant due to COVID-19 protocols.
• After participant gets soaked, we encouraged them to leave right after their soaks and not mingle.
• Bathrooms will be available at The Granary Tavern after participants get soaked for changing clothes but please bring your own towel.
Remote Soak:
We understand that it may not be possible for everyone participating in the 2021 Massachusetts CEO Soak to attend in person. In these cases, we invite the designated soakees for those teams to be filmed getting soaked at a location of their choice and submit the video to be played during the networking brunch on event day. Contact Laura Donahue at to find out more details on video requirements and submission.
You will need to submit your soak video no later than Thursday, May 27th for it to be played during the networking brunch.
Remote Ideas:
• At home: Shower, Ice Bucket Challenge, Pool, Hose
• At office: Hose, Ice Bucket Challenge, Employees Soaking You
• Elsewhere: Friends House, Fountain Near You, Beach, Town Park, Fire Station


Feel free to contact us if you have an idea you’d like our thoughts on – we’re happy to help make your video submission the best it can be!

For both an in-person or remote soak, the soakee will be provided with a personalized web page upon registration to serve as both your main fundraising platform and place to profile information about your company.

We look forward to seeing you get soaked!