The ALS Association Kicks Off the Fall Walk to Defeat ALS® Season
New Walk PSA Added to Association’s You Tube Channel
August 6, 2013
The ALS Association invites members of the ALS community and the general public to put their shoes on the ground and participate in upcoming Walk to Defeat ALS events across the U.S. taking place now through November. This year, 170 Walks are scheduled to be held throughout the country.
The Walk to Defeat ALS provides those in the ALS community with the opportunity to interact and show their support in the fight against Lou Gehrig’s Disease.
Recently, The Association produced a :60 public service announcement (PSA) that describes the Walk, which can be viewed on The Association’s You Tube Channel. Media outlets interested in accessing this PSA can contact their local ALS Association chapter.
“This public service announcement illustrates how ALS can affect anyone at any time,” says Jane H. Gilbert, President & CEO of The Association. “It also invites those who are unfamiliar with this disease to help us achieve our vision to create a world without ALS.”
Current participants are invited to fundraise for their local fall Walks through the new mobile app, which is available for both the iPhone and Android.
“Our Walk supporters will find this app a fun and convenient way to raise funds for their Walk teams,” says Michelle Keegan, The Association’s Chief Development Officer.
Aside from backing from individual participants and their teams, The Association also receives support through its Premiere-level national teams, including Pride Mobility Products Corporation, Quantum Rehab and Permobil. Gold-level Walk teams include BAYADA Home Health Care and Phi Delta Theta Fraternity.
In 2012, approximately 175,000 people participated in Walk to Defeat ALS events around the nation, raising $21.7 million to support care services, research and public policy efforts at federal, state and local levels. Since 2000, the nationwide events have experienced constant participant growth and have raised more than $159 million toward the goal of a world without ALS.
To participate in a Walk to Defeat ALS event in your area, visit walktodefeatals.org.
