| Contact: Brian Frederick The ALS Association (202) 464-8612 bfrederick@alsa-national.org
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FOR IMMEDIATE RELEASE
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Washington, D.C., (August 1, 2018) — The ALS Association will renew its Every Drop Adds Up awareness campaign for August 2018. The campaign will include a month-long online auction of sports, entertainment, and luxury experiences and items to help raise money to fund ALS research and empower people living with the disease.
The ALS Ice Bucket Challenge took the world by storm in 2014, raising awareness and critical support for ALS research and showing that the combined actions of a few can have a major impact.
Since the Ice Bucket Challenge, The ALS Association has committed more than $96.4 million toward its mission, including more than $84 million on research into treatments and a cure.
"We’ve made progress in our fight against this disease, and August is a great time to both reflect on how far we’ve come and raise critical support that will allow us to keep the momentum going," said Calaneet Balas, president and CEO of The ALS Association.
Throughout the month, The ALS Association will auction off items every week &ndash because Every Bid Adds Up. People are encouraged to visit the Association’s Bidr-hosted auction page at www.alsauction.org each week for their chance to bid on incredible experiences and packages, with all proceeds supporting efforts to build a world without ALS.
The Association will also be telling stories about people living with ALS, their caregivers, and the people who are fighting to develop treatments and empower people with the disease to live their lives to the fullest. Every Story Adds Up to one ALS community coming together to fight back.
About ALS
ALS (amyotrophic lateral sclerosis) is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Eventually, people with ALS lose the ability to initiate and control muscle movement, which often leads to total paralysis and death within two to five years of diagnosis. For unknown reasons, veterans are twice as likely to develop ALS as the general population.
About The ALS Association
The ALS Association is the only national nonprofit organization fighting ALS on every front. By leading the way in global research, providing assistance for people with ALS through a nationwide network of chapters, coordinating multidisciplinary care through certified clinical care centers, and fostering government partnerships, The Association builds hope and enhances quality of life while aggressively searching for new treatments and a cure. For more information about The ALS Association, visit our website at www.alsa.org.