ALS Association


TODAY Show Participates in Challenge Me with Pie-In-Your-Face Challenge

TODAY hosts Savannah Guthrie and Jenna Bush Hager took part in The ALS Association’s Challenge Me campaign by taking the pie #InYourFaceALS challenge.

“It’s actually been five years since the Ice Bucket Challenge swept the country. Can you believe it?” Bush Hager said.

“There’s a brand-new social campaign to raise money and awareness for ALS called Challenge Me,” she added.

The ALS Association launched the Challenge Me campaign in May to celebrate the progress made in the fight against ALS in the past five years and to ask: what are you willing to do to help build a world without ALS.

The pie #InYourFaceALS challenge is one of the many ways people can participate in the #ChallengeMe campaign. It’s an opportunity to say: You think I won’t take a pie in the face to help end ALS? Challenge Me!

The pie in your face challenge is part of the ALS Youth Challenge, a national effort that was created with Becky Wetzel and her two daughters to encourage kids to challenge themselves to raise awareness and support for the fight against ALS. This Sunday, May 19, is our inaugural Youth Action Day.